News

From simple ingredients and convenience to protein and affordability: European consumers share common needs, but their priorities vary across markets What are European consumers looking for when they buy food today? There is no single answer. Health, taste, convenience, ingredient quality and price all influence purchasing decisions across the continent, but their relative importance varies … Read more

7-Eleven Denmark puts Corte Parma’s “That’s Amore Antipasti” in the spotlight “If you’re not going to Italy this summer, it’s a good thing we’ve brought a little bit of Italy to you.” That is how the social media spot from 7-Eleven Denmark opens, introducing Corte Parma’s That’s Amore Antipasti: a box featuring salami, prosciutto, cheese, … Read more

Egidio Amoretti unveiled the new Challenge Cup jersey in Parma. The Amoretti heart, alongside the URC jerseys, now features across the team’s technical kit Tommaso Allan, Italy’s all-time leading international appearance and points scorer and one of the most recognisable figures in Italian rugby, was the first player to wear Zebre Parma’s new third jersey. … Read more

The CUS Parma event once again confirms its ability to involve the city, with growing support from sponsors The 28th edition of the Parma Half Marathon was marked by a new surge in participation. The event brought more than 5,500 runners into the heart of the city, involving families, volunteers, institutions and the public along … Read more

“The value lies not only in the meeting itself, but in the opportunity to build relationships over time” “When we talk about business, we often focus immediately on objectives and results. But before that, there are people. Getting to know each other, talking and sharing an experience creates the foundation for professional relationships to develop. … Read more

Almost 24% of European consumers aged 18–34 have already used AI for grocery shopping Artificial intelligence is entering one of the most important stages of the purchasing process: the moment when consumers search for information, compare products and decide which ones to consider. In Europe, 38% of consumers use AI tools to research products or … Read more

From “free from” to “benefit driven”: the food industry is redefining the way it communicates nutrition, wellbeing and added value The Belgian market represents a strategic step for Corte Parma-Amoretti. This is also confirmed by its relationship with Huppa, the leader in wholesale distribution of fresh food products in Belgium, with a turnover of approximately … Read more

All proceeds will be donated to the volunteer organisations Gamberi – Cuori Gialloblù (Parma) and SportABILI (Trentino) Corte Parma-Amoretti is proud to support “Festa al Campo 2026” as an official sponsor. The charity event will take place on 8 and 9 August at the Madonna di Campiglio Golf Club, bringing together sport, local food excellence … Read more

From “free from” to “benefit driven”: the food industry is redefining the way it communicates nutrition, wellbeing and added value The language used by the food industry is never accidental. It reflects changing consumer habits, anticipates emerging needs and often signals the direction in which the market is moving. Observing the evolution of food terminology … Read more

Partnership renewed with the introduction of the French Corte Gusto brand on the Challenge Cup jersey Some partnerships evolve beyond traditional sponsorships to become genuine shared journeys. This is the case for Corte Parma-Amoretti and Zebre Parma, which have renewed their main sponsorship agreement for the next three seasons, reaffirming a relationship born in Parma, … Read more