Amoretti and Zebre Parma together for the next three years
Partnership renewed with the introduction of the French Corte Gusto brand on the Challenge Cup jersey
Some partnerships evolve beyond traditional sponsorships to become genuine shared journeys. This is the case for Corte Parma-Amoretti and Zebre Parma, which have renewed their main sponsorship agreement for the next three seasons, reaffirming a relationship born in Parma, deeply rooted in its local community and capable of supporting the company’s international growth.
One of the key developments of the new agreement is the introduction of the Corte Gusto brand – which accompanies Amoretti’s iconic red heart in the French market – on the jersey worn during EPCR Challenge Cup fixtures, the European club competition organised by European Professional Club Rugby. This strategic decision marks another milestone in Corte Parma-Amoretti’s international expansion, with almost 80% of the company’s turnover now generated outside Italy. Rugby’s international profile provides an ideal platform to strengthen the company’s presence and promote its brands across key European markets.
The agreement also includes a programme of joint communication initiatives, promotional activities and events in Italy and abroad, with the involvement of Zebre Parma players.
«The more our company grows beyond Italy’s borders, the stronger our desire becomes to remain firmly connected to our roots», said CEO Egidio Amoretti. «Parma is not simply where we were founded; it is the story we bring to Europe. France is our leading international market, accounting for around half of our turnover, where we are market leaders in the take-away cured meats segment. It is also one of the countries where rugby enjoys the greatest popularity. We firmly believe that, in sport as in business, success is never achieved alone. Every extra metre gained is the result of the people running alongside you».
«Some partnerships are measured by the length of a contract, while others are defined by the strength of the relationships built through shared challenges», said Zebre Parma Managing Director George Biagi. «Our relationship with Corte Parma-Amoretti undoubtedly belongs to the latter. Over the years, Egidio and his entire team have become a constant presence in the life of our club, sharing every emotion and supporting our growth far beyond the role of a commercial partner. They have experienced the Zebre journey with the passion and commitment of true supporters. Having visionary partners who genuinely share our path with such authenticity and dedication represents a value that extends well beyond their fundamental contribution to the club’s development».
