Copenhagen, meeting with Coop Danmark
In the Danish capital, meeting with store managers
Corte Parma-Amoretti products recently received strong interest and appreciation in Copenhagen during one of the commercial meetings that are part of Coop Danmark’s operating model, one of Denmark’s leading food retail operators.
The event placed the Amoretti brand at the center of tastings, direct discussion and dialogue with the chain’s store managers, confirming the appeal of the company’s Italian specialties in an international market particularly attentive to quality, consumer experience and the ability to enhance product value.
For Corte Parma, which generates nearly 80% of its turnover in Europe and the remainder in Italy, the Danish stop is part of a well-established international presence, where the Amoretti brand helps strengthen identity and positioning across different markets.
The initiative also provides an opportunity to take a closer look at some of the dynamics that characterize the Danish distribution model. In Coop Danmark’s case, the relationship with suppliers does not stop at product placement on shelves, but develops through dedicated meeting opportunities designed to increase product knowledge, encourage commercial dialogue and support sell-out performance.
This is an approach that sees distribution as a shared development path, where retailers and companies work together to best support product success with end consumers.
This model is particularly relevant for categories such as appetizers, cured meats and specialties linked to convivial consumption occasions, where the opportunity to present products directly and place them within a tangible experience can make a significant difference.
