Corte Parma-Amoretti grows in Belgium with Huppa
From “free from” to “benefit driven”: the food industry is redefining the way it communicates nutrition, wellbeing and added value
The Belgian market represents a strategic step for Corte Parma-Amoretti. This is also confirmed by its relationship with Huppa, the leader in wholesale distribution of fresh food products in Belgium, with a turnover of approximately €240 million and an assortment of more than 12,000 products.
Huppa has chosen to enrich its offering with two Corte Parma-Amoretti product lines, designed to meet different consumption occasions.
The first is Amoretti, a range of ready-to-eat products including pinsa, piadina, toast and focaccina, with a variety of fillings based on cured meats and cheeses.
The second is Auténtico, the private-label line developed for the aperitivo and chiffonade segment. The range brings together different combinations of cured meats, cheeses and Italian and international specialities, from classic selections to more distinctive proposals, including Jamón Serrano and Jamón Ibérico.
Two different lines that enable Huppa to broaden its assortment with products designed to cater to both on-the-go consumption and aperitivo occasions, offering solutions for the professional market.
The collaboration is also becoming increasingly visible in Huppa’s commercial communications: Corte Parma-Amoretti products are featured in the space Huppa dedicates to the key products it distributes at its commercial offices in Belgium.
And the next appointment will be even more significant: at the Huppa Food Fair, the event through which Huppa presents its product range and new offerings to its customers and partners each year, Corte Parma-Amoretti will be among the featured companies.
This is another step in building Corte Parma-Amoretti’s international presence, through a model that combines brand development, product development and the ability to work on projects tailored to its partners.
