{"id":9088,"date":"2026-10-07T12:09:40","date_gmt":"2026-10-07T10:09:40","guid":{"rendered":"https:\/\/www.corteparma.it\/?p=9088"},"modified":"2026-10-07T12:09:56","modified_gmt":"2026-10-07T10:09:56","slug":"corte-parma-dans-le-spot-de-7-eleven-danemark","status":"publish","type":"post","link":"https:\/\/www.corteparma.it\/fr\/corte-parma-dans-le-spot-de-7-eleven-danemark\/","title":{"rendered":"Corte Parma dans le spot de 7-Eleven Danemark"},"content":{"rendered":"\t\t
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7-Eleven Danemark met \u00e0 l\u2019honneur le \u00abThat\u2019s Amore Antipasti\u00bb de Corte Parma<\/strong><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\u00abSi vous ne partez pas en Italie cet \u00e9t\u00e9, nous avons une bonne solution: nous avons apport\u00e9 un peu d\u2019Italie jusqu\u2019\u00e0 vous.\u00bb C\u2019est ainsi que s\u2019ouvre le spot social de 7-Eleven Danemark<\/strong>, qui pr\u00e9sente le That\u2019s Amore Antipasti de Corte Parma<\/strong>: une box compos\u00e9e de salami, de prosciutto, de fromage, de pesto rosso et de crackers complets.<\/p>

Le ton est l\u00e9ger et volontairement empreint de st\u00e9r\u00e9otypes. Dans la vid\u00e9o, l\u2019Italie se raconte \u00e0 travers l\u2019\u00e9t\u00e9, la mer, le soleil et la convivialit\u00e9. Et, bien s\u00fbr, \u00e0 travers un mot: Amore. Un terme imm\u00e9diatement associ\u00e9 \u00e0 l\u2019Italie, bien au-del\u00e0 de ses fronti\u00e8res. Le parti pris fonctionne justement parce qu\u2019il ne cherche pas \u00e0 expliquer l\u2019Italie, mais \u00e0 l\u2019\u00e9voquer \u00e0 travers quelques codes simples et imm\u00e9diatement reconnaissables.<\/p>

C\u2019est une r\u00e9f\u00e9rence culturelle avant m\u00eame d\u2019\u00eatre un nom de produit: elle s\u2019appuie sur une image de l\u2019Italie d\u00e9j\u00e0 famili\u00e8re au public international pour en faire un message commercial direct.<\/p>

Le contexte dans lequel cet imaginaire est utilis\u00e9 est tout aussi int\u00e9ressant: il ne s\u2019agit pas d\u2019un restaurant italien, mais d\u2019une grande enseigne de convenience retail qui int\u00e8gre une proposition inspir\u00e9e de l\u2019Italie dans les habitudes de consommation du quotidien.<\/p>

Pour 7-Eleven, Corte Parma a d\u00e9velopp\u00e9 un format qui r\u00e9pond \u00e0 une exigence tr\u00e8s concr\u00e8te des modes de vie actuels : disposer d\u2019un produit complet, pratique et facile \u00e0 consommer, sans devoir l\u2019associer \u00e0 un lieu ou \u00e0 un moment pr\u00e9cis.<\/p>

Derri\u00e8re le ton ludique de la communication de That\u2019s Amore, il y a donc aussi un choix produit pr\u00e9cis : faire entrer une proposition d\u2019inspiration italienne dans les rythmes et les habitudes du convenience retail danois.<\/p>

Regardez le spot ici: https:\/\/www.instagram.com\/reels\/DZzUz_YgMim\/\u00a0<\/strong><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t<\/i>Pr\u00e9c\u00e9dent<\/span><\/span>Pr\u00e9c\u00e9dent<\/span>Allan porte le troisi\u00e8me maillot des Zebre avec la marque Corte Gusto<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t\t\t\t\t\t
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7-Eleven Danemark met \u00e0 l\u2019honneur le \u00abThat\u2019s Amore Antipasti\u00bb de Corte Parma \u00abSi vous ne partez pas en Italie cet \u00e9t\u00e9, nous avons une bonne<\/p>\n","protected":false},"author":6,"featured_media":9095,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[45],"tags":[],"class_list":["post-9088","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nouvelles"],"yoast_head":"\nCorte Parma dans le spot de 7-Eleven Danemark - Corte Parma<\/title>\n<meta name=\"description\" content=\"7-Eleven Danemark apporte une touche d\u2019Italie au commerce de proximit\u00e9 avec un spot consacr\u00e9 \u00e0 That\u2019s Amore Antipasti de Corte Parma.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.corteparma.it\/fr\/corte-parma-dans-le-spot-de-7-eleven-danemark\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Corte Parma dans le spot de 7-Eleven Danemark - 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