{"id":8805,"date":"2026-07-30T09:30:57","date_gmt":"2026-07-30T07:30:57","guid":{"rendered":"https:\/\/www.corteparma.it\/?p=8805"},"modified":"2026-07-30T09:53:52","modified_gmt":"2026-07-30T07:53:52","slug":"plus-seulement-le-non-le-langage-alimentaire-europeen-evolue","status":"publish","type":"post","link":"https:\/\/www.corteparma.it\/fr\/plus-seulement-le-non-le-langage-alimentaire-europeen-evolue\/","title":{"rendered":"Plus seulement le \u00abnon\u00bb: le langage alimentaire europ\u00e9en \u00e9volue"},"content":{"rendered":"\t\t
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Home<\/a><\/span><\/span><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Du \u00ab\u00a0free from\u00a0\u00bb au \u00ab\u00a0benefit driven\u00a0\u00bb: l’industrie agroalimentaire red\u00e9finit sa mani\u00e8re de parler de nutrition, de bien-\u00eatre et de valeur ajout\u00e9e<\/strong><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Le vocabulaire utilis\u00e9 par l’industrie agroalimentaire n’est jamais anodin<\/strong>. Il refl\u00e8te l’\u00e9volution des habitudes de consommation, anticipe les nouvelles attentes et r\u00e9v\u00e8le souvent la direction prise par le march\u00e9. Observer cette \u00e9volution<\/strong> permet ainsi de mieux comprendre les transformations du secteur.<\/p>

Au cours de la derni\u00e8re d\u00e9cennie, le langage du food s’est largement articul\u00e9 autour d’expressions telles que \u00abgluten free\u00bb, \u00ablactose free\u00bb, \u00absans sucres ajout\u00e9s\u00bb, \u00abvegan\u00bb, \u00abplant-based\u00bb et \u00aborganic\u00bb. Cette communication reposait principalement sur ce que le produit ne contenait pas, en r\u00e9ponse \u00e0 des besoins nutritionnels sp\u00e9cifiques et \u00e0 une attention croissante port\u00e9e \u00e0 la sant\u00e9 et au d\u00e9veloppement durable.<\/p>

Aujourd’hui, ces termes restent pleinement d’actualit\u00e9, mais ils ne sont plus les seuls \u00e0 exprimer l’innovation. Ils sont d\u00e9sormais accompagn\u00e9s par des expressions telles que high protein<\/em>, fibre<\/em>, gut health<\/em>, functional food<\/em>, clean label<\/em> et natural ingredients<\/em>, de plus en plus pr\u00e9sentes dans les communications du secteur.<\/p>

Le changement est subtil mais significatif. L’attention se d\u00e9place de l’absence d’un ingr\u00e9dient vers la pr\u00e9sence d’un b\u00e9n\u00e9fice<\/strong>. Les produits ne sont plus d\u00e9finis uniquement par ce qu’ils excluent, mais de plus en plus par la valeur qu’ils apportent aux consommateurs.<\/p>

Cette \u00e9volution appara\u00eet clairement dans les lancements de nouveaux produits, la communication de la grande distribution et les principales \u00e9tudes internationales consacr\u00e9es au march\u00e9 alimentaire. Les notions de prot\u00e9ines, fibres, ingr\u00e9dients reconnaissables, naturalit\u00e9 et fonctionnalit\u00e9 occupent d\u00e9sormais une place centrale, car elles r\u00e9pondent aux attentes des consommateurs en mati\u00e8re d’alimentation \u00e9quilibr\u00e9e et de mode de vie sain.<\/p>

Cela ne signifie pas que le concept de \u00abfree from\u00bb soit appel\u00e9 \u00e0 dispara\u00eetre. Il demeure un segment important du march\u00e9. Toutefois, le discours sur l’innovation \u00e9volue progressivement vers une communication plus positive<\/strong>, mettant davantage en avant les b\u00e9n\u00e9fices apport\u00e9s par le produit que les ingr\u00e9dients qu’il ne contient pas.<\/p>

Paradigme \u00e9tabli<\/strong><\/p><\/td>

Langage \u00e9mergent<\/strong><\/p><\/td><\/tr>

Gluten Free<\/p><\/td>

High Protein<\/p><\/td><\/tr>

Sugar Free<\/p><\/td>

Fibre<\/p><\/td><\/tr>

Plant-Based<\/p><\/td>

Gut Health<\/p><\/td><\/tr>

Vegan<\/p><\/td>

Functional Food<\/p><\/td><\/tr>

Organic<\/p><\/td>

Clean Label<\/p><\/td><\/tr>

Free From<\/p><\/td>

Natural Ingredients<\/p><\/td><\/tr><\/tbody><\/table>

Cette \u00e9volution concerne de nombreuses cat\u00e9gories de produits, des plats pr\u00e9par\u00e9s aux snacks, jusqu’aux solutions destin\u00e9es \u00e0 la consommation nomade. Dans un march\u00e9 toujours plus concurrentiel, le langage devient un v\u00e9ritable levier de positionnement et participe directement \u00e0 la cr\u00e9ation de la valeur per\u00e7ue.<\/p>

\u00a0<\/p>

M\u00e9thodologie<\/strong><\/em><\/p>

Analyse r\u00e9alis\u00e9e par le Service de Presse de Corte Parma-Amoretti \u00e0 partir d’\u00e9tudes de march\u00e9, de sources institutionnelles, d’une veille de la presse sp\u00e9cialis\u00e9e europ\u00e9enne et de l’observation des principales tendances de communication du secteur.<\/em><\/p>

Sources<\/strong><\/em><\/p>

Innova Market Insights \u2022 Circana \u2022 NielsenIQ \u2022 Mintel \u2022 Euromonitor International \u2022 Kantar \u2022 McKinsey & Company \u2022 Deloitte \u2022 Commission europ\u00e9enne \u2022 Eurostat \u2022 EFSA \u2022 EUFIC \u2022 EIT Food \u2022 FoodNavigator Europe \u2022 European Supermarket Magazine \u2022 FoodBev Media \u2022 The Grocer \u2022 Just Food \u2022 Lebensmittel Zeitung \u2022 LSA Commerce & Consommation \u2022 Alimentando \u2022 Distribuzione Moderna \u2022 Outlook agroalimentaire du Royaume-Uni 2025 (ICE\/ITA)<\/em><\/p>

*Cette image a \u00e9t\u00e9 cr\u00e9\u00e9e \u00e0 l’aide de l’IA.<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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