{"id":8624,"date":"2026-06-11T09:15:22","date_gmt":"2026-06-11T07:15:22","guid":{"rendered":"https:\/\/www.corteparma.it\/?p=8624"},"modified":"2026-06-11T09:44:25","modified_gmt":"2026-06-11T07:44:25","slug":"amoretti-dans-le-metro-milanais-pour-les-concerts","status":"publish","type":"post","link":"https:\/\/www.corteparma.it\/fr\/amoretti-dans-le-metro-milanais-pour-les-concerts\/","title":{"rendered":"Amoretti dans le m\u00e9tro milanais pour les concerts"},"content":{"rendered":"\t\t
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Home<\/a><\/span><\/span><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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De juin \u00e0 septembre, Apri & Gusta et Pocket Lunch sont \u00e0 l’honneur sur la ligne violette. Une mise en sc\u00e8ne visuelle \u00e0 fort impact accompagne la saison musicale estivale de la ville<\/strong><\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Tout au long de l’\u00e9t\u00e9, Amoretti<\/strong><\/a> voyage sur la ligne M5 du m\u00e9tro milanais, l’un des axes de transport les plus strat\u00e9giques de la ville et principal lien avec le quartier de San Siro<\/strong>, v\u00e9ritable c\u0153ur des grands \u00e9v\u00e9nements musicaux de Milan.<\/p>

De juin \u00e0 septembre, plusieurs rames de la ligne violette<\/strong> accueillent une spectaculaire personnalisation mettant en avant deux r\u00e9f\u00e9rences embl\u00e9matiques de l’offre Corte Parma-Amoretti: Apri & Gusta et Pocket Lunch<\/strong>. Cette initiative permet \u00e0 la marque d’accompagner les voyageurs sur l’un des corridors de mobilit\u00e9 les plus fr\u00e9quent\u00e9s de la m\u00e9tropole lombarde.<\/p>

Le choix de la ligne M5 n’est pas le fruit du hasard. Pendant la dur\u00e9e de la campagne, le secteur de San Siro accueille en effet 21 concerts officiels entre le Stade San Siro et l’Hippodrome SNAI La Maura, r\u00e9unissant certains des plus grands noms de la sc\u00e8ne musicale italienne et internationale.<\/p>

Au Stade San Siro se produiront notamment Irama (11 juin), Geolier (13 juin), Achille Lauro (15 juin), Iron Maiden (17 juin), Ligabue (20 juin), Tedua (24 juin), Gabry Ponte (27 juin), Sfera Ebbasta (8 et 9 juillet), Max Pezzali (11 et 12 juillet), Bruno Mars (14 et 15 juillet) ainsi que The Weeknd (24, 25 et 26 juillet).<\/p>

\u00c0 ces rendez-vous s’ajoutent Cesare Cremonini (10 juin) et les concerts des I-Days Milano Coca-Cola 2026<\/strong><\/a> \u00e0 l’Hippodrome SNAI La Maura, avec Foo Fighters (5 juillet), System Of A Down (6 juillet) et Bad Bunny (17 et 18 juillet).<\/p>

La personnalisation attire imm\u00e9diatement le regard gr\u00e2ce \u00e0 l’utilisation affirm\u00e9e des couleurs embl\u00e9matiques de la marque et \u00e0 sa pr\u00e9sence \u00e9tendue dans les rames. Portes, parois, panneaux d’information et surfaces int\u00e9rieures contribuent \u00e0 cr\u00e9er une exp\u00e9rience visuelle coh\u00e9rente tout au long du trajet.<\/p>

Cette op\u00e9ration met particuli\u00e8rement en valeur Apri & Gusta et Pocket Lunch, deux solutions parfaitement adapt\u00e9es aux nouvelles habitudes de consommation. Des repas pr\u00eats \u00e0 d\u00e9guster, pratiques et complets, con\u00e7us pour les personnes au rythme de vie dynamique souhaitant profiter d’un repas savoureux \u00e0 tout moment de la journ\u00e9e.<\/p>

Dans ce contexte, le message prend encore davantage de sens: ces produits deviennent les compagnons id\u00e9aux des journ\u00e9es d’\u00e9t\u00e9, des d\u00e9placements, des activit\u00e9s en plein air et des soir\u00e9es de concerts<\/strong>. Une communication qui trouve naturellement sa place dans le m\u00e9tro et au c\u0153ur des grands \u00e9v\u00e9nements milanais.<\/p>

Avec cette initiative, Corte Parma-Amoretti renforce encore la visibilit\u00e9 de sa marque dans l’un des environnements urbains les plus dynamiques d’Italie, en apportant qualit\u00e9, praticit\u00e9 et go\u00fbt au c\u0153ur de la ville en mouvement.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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De juin \u00e0 septembre, Apri & Gusta et Pocket Lunch sont \u00e0 l’honneur sur la ligne violette. Une mise en sc\u00e8ne visuelle \u00e0 fort impact<\/p>\n","protected":false},"author":6,"featured_media":8630,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[45],"tags":[],"class_list":["post-8624","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nouvelles"],"yoast_head":"\nAmoretti dans le m\u00e9tro milanais pour les concerts - Corte Parma<\/title>\n<meta name=\"description\" content=\"Amoretti \u00e0 bord du m\u00e9tro direction San Siro pour un \u00e9t\u00e9 rempli d'\u00e9v\u00e9nements musicaux, de saveurs et de commodit\u00e9.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.corteparma.it\/fr\/amoretti-dans-le-metro-milanais-pour-les-concerts\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Amoretti dans le m\u00e9tro milanais pour les concerts - 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