{"id":8572,"date":"2026-06-04T10:00:53","date_gmt":"2026-06-04T08:00:53","guid":{"rendered":"https:\/\/www.corteparma.it\/?p=8572"},"modified":"2026-06-04T10:18:06","modified_gmt":"2026-06-04T08:18:06","slug":"prix-de-linnovation-salumiconsumi","status":"publish","type":"post","link":"https:\/\/www.corteparma.it\/fr\/prix-de-linnovation-salumiconsumi\/","title":{"rendered":"Prix \u200b\u200bde l’Innovation \u00ab\u00a0Salumi&Consumi\u00a0\u00bb"},"content":{"rendered":"\t\t
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Home<\/a><\/span><\/span><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Marco Tanzi, directeur commercial : \u00abNous voulions cr\u00e9er quelque chose de nouveau, capable de r\u00e9pondre \u00e0 l\u2019\u00e9volution des habitudes de consommation<\/strong><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Apri&Gusta<\/strong><\/a> de Corte Parma-Amoretti a remport\u00e9 le Prix de la Meilleure Innovation Produit dans la cat\u00e9gorie \u00ab Snacks et Plats Pr\u00eats \u00e0 Consommer \u00bb<\/strong> lors des Alimentando Awards 2026, dans le cadre de la section Salumi&Consumi<\/strong>. Remis \u00e0 l\u2019occasion du salon Tuttofood Milan<\/strong><\/a>, ce prix r\u00e9compense une gamme qui repr\u00e9sente une \u00e9tape importante dans le parcours d\u2019innovation de l\u2019entreprise. Apri&Gusta est en effet le premier projet d\u00e9velopp\u00e9 par Marco Tanzi<\/strong> apr\u00e8s son arriv\u00e9e chez Corte Parma-Amoretti il y a deux ans.<\/p>

Le projet est n\u00e9 de la volont\u00e9 non seulement de lancer une nouvelle offre sur le march\u00e9, mais \u00e9galement de promouvoir une approche du travail plus ouverte et participative. Afin de concevoir une solution capable de r\u00e9pondre concr\u00e8tement \u00e0 l\u2019\u00e9volution des comportements de consommation<\/strong>, Tanzi a impliqu\u00e9 de mani\u00e8re transversale les collaborateurs de l\u2019entreprise \u00e0 travers un processus interne de collecte d\u2019id\u00e9es, d\u2019\u00e9valuation et de d\u00e9gustation, qui a contribu\u00e9 \u00e0 d\u00e9finir le concept ainsi que le nom Apri&Gusta.<\/p>

La gamme valorise le savoir-faire d\u00e9velopp\u00e9 par Corte Parma-Amoretti<\/strong> dans la r\u00e9alisation de plateaux ap\u00e9ritifs et d\u2019antipasti, transform\u00e9 en une solution pens\u00e9e pour la consommation quotidienne : un repas pr\u00eat \u00e0 consommer \u00e0 base de charcuteries et d\u2019ingr\u00e9dients s\u00e9lectionn\u00e9s, con\u00e7u comme une alternative aux plats pr\u00e9par\u00e9s traditionnels n\u00e9cessitant un r\u00e9chauffage. La gamme Apri&Gusta Amoretti<\/strong> s\u2019adresse ainsi aux consommateurs \u00e0 la recherche de simplicit\u00e9, de confort et de praticit\u00e9<\/strong> pour des pauses d\u00e9jeuner toujours plus rapides<\/strong>. \u00c9galement disponible avec un accompagnement de l\u00e9gumes, elle se distingue par son haut niveau de service, sa facilit\u00e9 d\u2019utilisation et sa polyvalence.<\/p>

Le projet repose sur l\u2019observation attentive d\u2019un march\u00e9 en constante \u00e9volution.<\/p>

\u00ab Les donn\u00e9es d\u00e9mographiques sont tr\u00e8s claires : en Italie, les foyers compos\u00e9s d\u2019une seule personne sont de plus en plus nombreux, le temps disponible se r\u00e9duit et les consommateurs recherchent des solutions r\u00e9ellement pratiques \u00bb, explique Tanzi. \u00ab De nombreux produits sont pr\u00e9sent\u00e9s comme pr\u00eats \u00e0 consommer, mais n\u00e9cessitent encore un passage au micro-ondes ou au four. Avec Apri&Gusta, nous avons voulu proposer quelque chose de v\u00e9ritablement imm\u00e9diat: ouvrir et d\u00e9guster. \u00bb<\/p><\/blockquote>

Afin de renforcer encore cette promesse de praticit\u00e9, chaque emballage comprend une fourchette et une serviette<\/strong>, permettant une consommation partout et \u00e0 tout moment, sans aucune pr\u00e9paration suppl\u00e9mentaire.<\/p>

\u00ab Ce prix rev\u00eat une signification particuli\u00e8re pour moi, car Apri&Gusta a \u00e9t\u00e9 le tout premier projet sur lequel j\u2019ai travaill\u00e9 en rejoignant Corte Parma-Amoretti \u00bb, d\u00e9clare Tanzi. \u00ab D\u00e8s le d\u00e9part, nous voulions cr\u00e9er quelque chose de nouveau, capable de refl\u00e9ter authentiquement l\u2019\u00e9volution des habitudes de consommation. Voir aujourd\u2019hui cette intuition r\u00e9compens\u00e9e et continuer \u00e0 rencontrer le succ\u00e8s sur le march\u00e9 est une grande source de fiert\u00e9. \u00bb<\/p><\/blockquote>

Cette distinction confirme la solidit\u00e9 d\u2019un parcours d\u2019innovation<\/strong> qui se poursuit \u00e0 travers l\u2019\u00e9largissement de la gamme et de nouvelles collaborations, avec toujours le m\u00eame objectif : proposer des solutions pratiques, imm\u00e9diates et accessibles<\/strong> \u00e0 des consommateurs aux besoins et aux modes de vie vari\u00e9s.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Regardez l'interview de Marco Tanzi<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t<\/i>Pr\u00e9c\u00e9dent<\/span><\/span>Pr\u00e9c\u00e9dent<\/span>Copenhague, rencontre avec Coop Danmark<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t\t\t\t\t\t
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\n\t\t\t\tSuivant<\/span>Amoretti dans le m\u00e9tro milanais pour les concerts<\/span><\/span><\/i>Suivant<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Marco Tanzi, directeur commercial : \u00abNous voulions cr\u00e9er quelque chose de nouveau, capable de r\u00e9pondre \u00e0 l\u2019\u00e9volution des habitudes de consommation Apri&Gusta de Corte Parma-Amoretti<\/p>\n","protected":false},"author":6,"featured_media":8595,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[45],"tags":[],"class_list":["post-8572","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nouvelles"],"yoast_head":"\nPrix \u200b\u200bde l'Innovation "Salumi&Consumi" - Corte Parma<\/title>\n<meta name=\"description\" content=\"Le prix "Salumi&Consumi" de la meilleure innovation produit a \u00e9t\u00e9 d\u00e9cern\u00e9 \u00e0 Corte Parma-Amoretti pour sa gamme Apri&Gusta.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.corteparma.it\/fr\/prix-de-linnovation-salumiconsumi\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Prix \u200b\u200bde l'Innovation "Salumi&Consumi" - 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