{"id":8520,"date":"2026-05-28T11:31:46","date_gmt":"2026-05-28T09:31:46","guid":{"rendered":"https:\/\/www.corteparma.it\/?p=8520"},"modified":"2026-05-28T11:42:52","modified_gmt":"2026-05-28T09:42:52","slug":"copenhague-rencontre-avec-coop-danmark","status":"publish","type":"post","link":"https:\/\/www.corteparma.it\/fr\/copenhague-rencontre-avec-coop-danmark\/","title":{"rendered":"Copenhague, rencontre avec Coop Danmark"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"8520\" class=\"elementor elementor-8520 elementor-8518\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c9e8e70 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c9e8e70\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b4eb261\" data-id=\"b4eb261\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7bc7585 elementor-widget elementor-widget-breadcrumbs\" data-id=\"7bc7585\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"breadcrumbs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p id=\"breadcrumbs\"><span><span><a href=\"https:\/\/www.corteparma.it\/\">Home<\/a><\/span><\/span><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-61000b0 elementor-widget elementor-widget-text-editor\" data-id=\"61000b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><strong>Dans la capitale danoise, rencontre avec les responsables des points de vente<\/strong><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-546f6e1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"546f6e1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-020a681\" data-id=\"020a681\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d0e1425 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"d0e1425\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Les produits Corte Parma-Amoretti ont suscit\u00e9 int\u00e9r\u00eat et appr\u00e9ciation ces derniers jours \u00e0 Copenhague, \u00e0 l\u2019occasion de l\u2019une des <strong>rencontres commerciales<\/strong> qui s\u2019inscrivent dans le mod\u00e8le op\u00e9rationnel de <a href=\"https:\/\/coop.dk\/\" target=\"_blank\" rel=\"noopener\"><strong>Coop Danmark<\/strong><\/a>, l\u2019un des principaux acteurs de la distribution alimentaire danoise.<\/p><p>L\u2019\u00e9v\u00e9nement a plac\u00e9 la marque <a href=\"https:\/\/www.amoretti.eu\/it\/home\" target=\"_blank\" rel=\"noopener\"><strong>Amoretti<\/strong><\/a> au centre de d\u00e9gustations, d\u2019\u00e9changes directs et de discussions avec les responsables des points de vente de l\u2019enseigne, confirmant l\u2019<strong>attractivit\u00e9 des sp\u00e9cialit\u00e9s italiennes<\/strong> <strong>de l\u2019entreprise<\/strong> dans un contexte international particuli\u00e8rement attentif \u00e0 la qualit\u00e9, \u00e0 l\u2019exp\u00e9rience de consommation et \u00e0 la capacit\u00e9 de valoriser l\u2019offre.<\/p><p>Pour Corte Parma, qui r\u00e9alise pr\u00e8s de <strong>80 % de son chiffre d\u2019affaires en Europe<\/strong> et le reste en Italie, cette \u00e9tape danoise s\u2019inscrit dans un parcours international consolid\u00e9, dans lequel la marque Amoretti contribue \u00e0 renforcer identit\u00e9 et positionnement sur les diff\u00e9rents march\u00e9s.<\/p><p>L\u2019initiative permet \u00e9galement d\u2019observer de plus pr\u00e8s certaines dynamiques qui caract\u00e9risent le mod\u00e8le de distribution danois. Dans le cas de Coop Danmark, la relation avec les fournisseurs ne se limite pas \u00e0 l\u2019implantation des produits en rayon, mais se d\u00e9veloppe \u00e0 travers des <strong>occasions de rencontre<\/strong> con\u00e7ues pour favoriser la connaissance des r\u00e9f\u00e9rences, le dialogue commercial et le soutien \u00e0 la rotation.<\/p><p>Il s\u2019agit d\u2019une approche qui consid\u00e8re la <strong>distribution comme un parcours de d\u00e9veloppement partag\u00e9<\/strong>, dans lequel distributeurs et entreprises collaborent pour accompagner au mieux le succ\u00e8s des produits aupr\u00e8s du consommateur final.<\/p><p class=\"last-child\">Cette approche est particuli\u00e8rement int\u00e9ressante pour des cat\u00e9gories comme les antipasti, les charcuteries et les sp\u00e9cialit\u00e9s associ\u00e9es aux moments de convivialit\u00e9, o\u00f9 la possibilit\u00e9 de pr\u00e9senter directement le produit et de l\u2019inscrire dans une exp\u00e9rience concr\u00e8te peut avoir un impact significatif.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0d45e9e elementor-widget elementor-widget-image\" data-id=\"0d45e9e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"512\" src=\"https:\/\/www.corteparma.it\/wp-content\/uploads\/2026\/05\/coop-denmark1-768x512.png\" class=\"attachment-medium_large size-medium_large wp-image-8542\" alt=\"\" srcset=\"https:\/\/www.corteparma.it\/wp-content\/uploads\/2026\/05\/coop-denmark1-768x512.png 768w, https:\/\/www.corteparma.it\/wp-content\/uploads\/2026\/05\/coop-denmark1-300x200.png 300w, https:\/\/www.corteparma.it\/wp-content\/uploads\/2026\/05\/coop-denmark1-1024x683.png 1024w, https:\/\/www.corteparma.it\/wp-content\/uploads\/2026\/05\/coop-denmark1-1536x1024.png 1536w, https:\/\/www.corteparma.it\/wp-content\/uploads\/2026\/05\/coop-denmark1.png 1920w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d2649c4 elementor-post-navigation-borders-yes elementor-widget elementor-widget-post-navigation\" data-id=\"d2649c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-navigation.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation\" role=\"navigation\" aria-label=\"Navigation de publication\">\n\t\t\t<div class=\"elementor-post-navigation__prev elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/www.corteparma.it\/fr\/corte-parma-amoretti-au-plma-amsterdam-2026\/\" rel=\"prev\"><span class=\"post-navigation__arrow-wrapper post-navigation__arrow-prev\"><i aria-hidden=\"true\" class=\"fas fa-angle-left\"><\/i><span class=\"elementor-screen-only\">Pr\u00e9c\u00e9dent<\/span><\/span><span class=\"elementor-post-navigation__link__prev\"><span class=\"post-navigation__prev--label\">Pr\u00e9c\u00e9dent<\/span><span class=\"post-navigation__prev--title\">Corte Parma-Amoretti au PLMA Amsterdam 2026<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation__separator-wrapper\">\n\t\t\t\t\t<div class=\"elementor-post-navigation__separator\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-post-navigation__next elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/www.corteparma.it\/fr\/prix-de-linnovation-salumiconsumi\/\" rel=\"next\"><span class=\"elementor-post-navigation__link__next\"><span class=\"post-navigation__next--label\">Suivant<\/span><span class=\"post-navigation__next--title\">Prix \u200b\u200bde l&rsquo;Innovation \u00ab\u00a0Salumi&#038;Consumi\u00a0\u00bb<\/span><\/span><span class=\"post-navigation__arrow-wrapper post-navigation__arrow-next\"><i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i><span class=\"elementor-screen-only\">Suivant<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-b76135e elementor-hidden-tablet elementor-hidden-mobile\" data-id=\"b76135e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e85b402 elementor-view-stacked elementor-shape-circle elementor-widget elementor-widget-icon\" data-id=\"e85b402\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<a class=\"elementor-icon elementor-animation-shrink\" href=\"https:\/\/www.corteparma.it\/fr\/nouvelles\/\">\n\t\t\t<i aria-hidden=\"true\" class=\"fas fa-th\"><\/i>\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-449768d elementor-widget elementor-widget-text-editor\" data-id=\"449768d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Autres articles<br><\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-baff024 elementor-grid-1 elementor-posts--thumbnail-none elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-widget elementor-widget-posts\" data-id=\"baff024\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;classic_columns&quot;:&quot;1&quot;,&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:6,&quot;sizes&quot;:[]},&quot;classic_columns_tablet&quot;:&quot;2&quot;,&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-8624 post type-post status-publish format-standard has-post-thumbnail hentry category-nouvelles\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<p 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revient\t\t\t<\/a>\n\t\t<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Dans la capitale danoise, rencontre avec les responsables des points de vente Les produits Corte Parma-Amoretti ont suscit\u00e9 int\u00e9r\u00eat et appr\u00e9ciation ces derniers jours \u00e0<\/p>\n","protected":false},"author":6,"featured_media":8538,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[45],"tags":[],"class_list":["post-8520","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nouvelles"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Copenhague, rencontre avec Coop 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