{"id":8571,"date":"2026-06-04T10:00:53","date_gmt":"2026-06-04T08:00:53","guid":{"rendered":"https:\/\/www.corteparma.it\/?p=8571"},"modified":"2026-06-04T10:19:49","modified_gmt":"2026-06-04T08:19:49","slug":"salumiconsumi-innovation-award","status":"publish","type":"post","link":"https:\/\/www.corteparma.it\/en\/salumiconsumi-innovation-award\/","title":{"rendered":"&#8220;Salumi&#038;Consumi&#8221; Innovation Award"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"8571\" class=\"elementor elementor-8571 elementor-8570\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c9e8e70 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c9e8e70\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b4eb261\" data-id=\"b4eb261\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7bc7585 elementor-widget elementor-widget-breadcrumbs\" data-id=\"7bc7585\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"breadcrumbs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p id=\"breadcrumbs\"><span><span><a href=\"https:\/\/www.corteparma.it\/\">Home<\/a><\/span><\/span><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-61000b0 elementor-widget elementor-widget-text-editor\" data-id=\"61000b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><strong>Sales Director Tanzi: \u201cWe wanted to create something new, capable of reflecting evolving consumer habits\u201d<\/strong><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-546f6e1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"546f6e1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-020a681\" data-id=\"020a681\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d0e1425 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"d0e1425\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.amoretti.eu\/it\/linea_piatti_pronti\" target=\"_blank\" rel=\"noopener\"><strong>Apri&amp;Gusta<\/strong><\/a> by Corte Parma-Amoretti has won the 2026 Alimentando Awards for <strong>Best Product Innovation in the \u201cSnacks and Ready Meals\u201d category<\/strong>, within the <strong>Salumi&amp;Consumi<\/strong> section. Presented during <strong><a href=\"https:\/\/www.tuttofood.it\/\" target=\"_blank\" rel=\"noopener\">Tuttofood Milan<\/a><\/strong>, the award recognises a product line that marks an important milestone in the company\u2019s innovation journey. Apri&amp;Gusta was in fact the first project developed by <strong>Marco Tanzi<\/strong> upon joining Corte Parma-Amoretti two years ago.<\/p><p>The project was born from the ambition not only to develop a new market proposition, but also to foster a more open and collaborative approach to innovation. To create a solution capable of responding to <strong>changing consumer habits<\/strong>, Tanzi involved employees from across the company through an internal process that included idea collection, evaluation forms and tasting sessions, all of which contributed to shaping both the concept and the Apri&amp;Gusta brand name.<\/p><p>The range builds on <strong>Corte Parma-Amoretti\u2019s expertise in producing aperitif and antipasto trays<\/strong>, transforming that know-how into a solution designed for everyday consumption: a ready-to-eat meal combining cured meats and selected ingredients, conceived as an alternative to traditional ready meals that require heating. The result is the <strong>Apri&amp;Gusta Amoretti<\/strong> range, developed for consumers seeking simplicity, convenience and practicality during increasingly <strong>fast-paced lunch breaks<\/strong>. Also available with a vegetable side dish, the range stands out for its high service content, ease of use and versatility.<\/p><p>At the heart of the project lies a close observation of a rapidly evolving market.<\/p><blockquote><p>\u201cDemographics speak for themselves: in Italy there are more and more single-person households, less available time and a growing demand for practical solutions,\u201d explains Tanzi. \u201cMany products are marketed as ready meals, yet they still require heating in a microwave or oven. With Apri&amp;Gusta, we wanted to offer something that is genuinely ready to eat: simply open and enjoy.\u201d<\/p><\/blockquote><p>To further reinforce this promise of convenience, <strong>every pack includes a fork and a napkin<\/strong>, allowing consumers to enjoy the product anywhere, from the office to leisure activities, without any additional preparation.<\/p><blockquote><p>\u201cThis award has a special meaning for me because Apri&amp;Gusta was the very first project I worked on after joining Corte Parma-Amoretti,\u201d says Tanzi. \u201cFrom the beginning, our goal was to create something new that could genuinely reflect changing consumer habits. Seeing that idea recognised today and continuing to perform well in the market makes us particularly proud.\u201d<\/p><\/blockquote><p>The award confirms the strength of an <strong>innovation journey<\/strong> that continues to evolve through range extensions and new partnerships, while remaining focused on <strong>delivering practical, immediate and accessible solutions<\/strong> for consumers with different needs and lifestyles.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0955fd9 elementor-widget elementor-widget-heading\" data-id=\"0955fd9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Watch the interview with Marco Tanzi<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fe894cf elementor-widget elementor-widget-video\" data-id=\"fe894cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/UGkIOKfZN7w?si=FmZ_blRiC0YEwMIJ&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9271e14 elementor-widget elementor-widget-spacer\" data-id=\"9271e14\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div 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href=\"https:\/\/www.corteparma.it\/en\/amoretti-allans-arrival-at-zebre-an-excellence-returning-home\/\" >\n\t\t\t\tAmoretti: Allan\u2019s arrival at Zebre, an excellence returning home\t\t\t<\/a>\n\t\t<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Sales Director Tanzi: \u201cWe wanted to create something new, capable of reflecting evolving consumer habits\u201d Apri&amp;Gusta by Corte Parma-Amoretti has won the 2026 Alimentando Awards<\/p>\n","protected":false},"author":6,"featured_media":8594,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[34],"tags":[],"class_list":["post-8571","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>&quot;Salumi&amp;Consumi&quot; Innovation Award - Corte Parma<\/title>\n<meta name=\"description\" content=\"The &quot;Salumi&amp;Consumi&quot; Best Product Innovation Award went to Corte Parma-Amoretti for its Apri &amp; Gusta line of snacks and ready-made meals.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.corteparma.it\/en\/salumiconsumi-innovation-award\/\" 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